The websites above have very distinct designs, but they each follow certain fundamental principles of good website design, namely: clarity. Not all websites need to use a minimalist design, but they should all offer clear and concise information to the visitor.
When a visitor lands on your homepage, they should find two basic things there: what you do and what you want them to do, says Stefan Davisowner and lead designer of Design Stefan Daviswhich offers website and other design services for campaigns and nonprofits.
“Whatever your goal, choose a call to action that gets you there,” Davis said. “[Include] a section that tells [the visitor], what will this site do for you? What kind of information do we give the reader? And what do we want them to do?
Davis recommends these key elements of good website design:
- Color consistency. Limit your color palette for graphic elements to five colors: one white, one black, and three colors consistent with your brand.
- Consistent fonts and sizes. Use fonts that match your brand guide if you have one. Choose a single size and weight for header fonts and one for body fonts. Too much variety makes the site cluttered.
- Use lots of photos, especially pictures of people. Davis recommends that the homepage be 50/50 images and text to avoid overwhelming the visitor with a wall of text.
- Clean. Avoid too much text and don’t cram multiple CTAs or too much information into one section.
- Include a single CTA on the home page to give the reader a clear orientation.
A designer and developer can add bells and whistles to help your site stand out, but you can achieve a professional and useful website experience without a ton of technical know-how or a big budget by following these basic principles. . Davis notes that drag and drop website builders such as Squarespace and Wix are intentionally set up for non-coders, while WordPress is better suited if you want to customize heavily.