Black Friday sales in India were well received as brands lowered their prices, forcing customers to queue in front of stores with larger discounts.
Discounts were offered both online and offline. Most of the international brands in India offered discounts under the Black Friday Sale banner.
The Black Friday sale began in the United States on the Friday following Thanksgiving Thursday. This day usually marks the start of the Christmas shopping season before the festival. In the United States, brands typically offer big discounts on Black Friday, but this has now gained momentum with brands around the world.
“The response from the Black Friday Sale has been good both online and offline. Customers are now returning to shop and sales are now close to pre-covid levels, ”Rajesh Jain, Managing Director and CEO of Lacoste India, told Business Standard.
Online fashion retailer, Myntra is organizing its Black Friday Sales event from November 26 to 30 with 3,000 partner brands.
“Brands are doing everything they can to meet the needs of fashion-conscious shoppers. We are seeing high demand for categories such as Personal Care, Ethnic Clothing, Western Clothing, Accessories, Premium Products, and Home Furnishings. demand for the event, in addition to seasonality, ”said Sharon Pais, business manager at Myntra.
“The Black Friday sale is a global event. We have some amazing offers from our brands to our customers and the response has been impressive so far. The sale continues for the weekend and we hope for even better results.” said Tushar Ved, President of Major Brands, a franchise partner of international brands in India.
It is a franchise partner for brands like Aldo, Charles & Keith and Beverly Hills Polo Club, among others in the country.
Electronics and home appliance retailer Vijay Sales had a slow start in Black Friday sales. “The (Black Friday) sale didn’t start off on a high note as Friday is a business day, but we expect better footfall this weekend,” said Nilesh Gupta, Managing Director of Vijay Sales. Gupta added that even though the Black Friday sale started in the country only two or three years ago, it has the potential to grow quite large like the Independence Day sales.
Vijay Sales offers discounts of up to 50%.
“The idea (of Black Friday Sale) started with variable discounts on fresh merchandise on Fridays and has now spread to an entire weekend at our high-end malls. Consumer and brand response is very encouraging ”, Pushpa Bector, director said the director of DLF Retail. Adding: “At DLF Avenue, over 40 brands are offering discounts on a curated list of products available at just Rs 2,999. We expect 30-40% more footfall throughout this weekend.”
The Infiniti Mall saw 50% more sales on Black Friday compared to its normal sales, with some brands getting an even stronger response. “We had a total of 30-35 brands in our malls that participated in Black Friday sales,” said Mukesh Kumar, general manager of Infiniti Mall.
A customer, Sudha Pai, who visited the Phoenix plant in Lower Parel, said: “Many outlets had discounted flyers outside stores, but no product discounts inside. . At H&M, the discount was 20%. have seen in San Francisco and New York.
In terms of preparing sellers for Black Friday and Cyber Monday (BFCM), e-commerce company Amazon said more than 70,000 Indian exporters are launching more than 52,000 new products on Amazon’s global websites for BFCM 2021 sales. Amazon customers worldwide will be able to access a range of products in all categories including home and kitchen, science, technology, engineering and math toys, clothing and health and personal care of Indian exporters. Other categories include office products, jewelry, beauty, and furniture. The Black Friday and Cyber Monday sale started on Thursday, November 25 and ends on Monday, November 29.
“The BFCM sale marks the start of the holiday season around the world,” said Abhijit Kamra, director of global commerce for Amazon India. more people depend on e-commerce for products in the world, we believe that BFCM 2021 sales period will help to accelerate the exports of our sellers. “
Kamra said e-commerce exports help lower the barrier to entry for Indian MSMEs to develop and expand their export business. “Through Amazon Global Selling, we will continue to make exports easy and accessible for MSMEs across India and contribute to the government’s vision of boosting exports,” Kamra said.
Last year, Indian exporters on Amazon Global Selling saw 50% sales growth in the annual Black Friday and Cyber Monday sale on Amazon globally. 343 Indian exporters recorded more than Rs 10 lakh in sales during the BFCM, with 154 sellers crossing Rs 25 lakhs in sales. Last year, Indian exporters saw demand increase almost 3 times in North America, the European Union and the Middle East in North Africa. Product categories like furniture and toys have almost doubled year over year.