Update: Dec 28 2020 13:21 STI
Bombay (Maharashtra) [India], Dec. 28 (ANI / NewsView): Iconic jewelry brands have been creating their spectacular diamond and colored gemstone jewelry in platinum for decades. After all, designers prefer precious platinum for creating masterpieces because of its versatility and because it is the safest setting for any gemstone. The durability of platinum allows its jewelry to stand the test of time and become heritage or archival jewelry further perpetuating the illustrious heritage of these iconic brands. Platinum Guild International, the marketing association for the platinum jewelry industry, highlights Harry Winston, Cartier and Oscar Heyman as brands whose rich history of platinum design continues to this day.
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Jeweler Harry Winston (back to camera) is seen in this photo inspecting jewelry at his 5th Avenue store in New York City in March 1960. Some of Harry Winston’s most iconic platinum models include the Hope Diamond Necklace and the Wreath necklace.
A Cartier necklace in platinum, diamonds, rubies and Paris topazes dated 1928, is pictured during a photocall for the exhibition “Maharaja: The Splendor of India’s Royal Courts” in London in 2009. In 1925, Maharaja Bhupinder Singh de Patiala asked Cartier to re-issue some of his jewelry. In three years, this remains the largest order that the Parisian firm has ever received from a single client.
A sketch of Oscar Heyman’s platinum necklace made for Leo Gerstenzang (inventor of the cotton swab) and was later purchased by Michael Jackson for Elizabeth Taylor. Oscar Heyman also designed and manufactured the Taylor-Burton diamond necklace set in platinum for Cartier.
Platinum is the perfect choice for red carpet jewelry because it holds diamonds and gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and long-lasting precious metals. Platinum is also naturally white, unlike white gold, which means that it will not cast any tint on a diamond or gemstone, allowing the authentic color of the stone to shine brightly.
For more information, please visit the Platinum Guild International India websites:
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