This season, the Maison de Joaillerie presents De Beers RVL. The new collection is bold and fashion-forward in appearance, and it encourages its wearers to express their own identity by arranging and layering pieces however they see fit. 3 components of black titanium mixed with 18k rose gold are combined with 4 pieces of white gold and diamonds for a striking contrast.
The look of the series was inspired by the De Beers logo, which can be seen in the etched patterns of the letters ‘D’ and ‘B’ in the metals, creating lines that look like a code or, on either side, a gearbox. Just as the De Beers initials are concealed within the design, so is each person’s personality. De Beers RVL is an instigator as it encourages the user to show themselves to the world through a wide range of advanced materials, original designs and irreverent aesthetic choices.
The new collection
An odd-numbered octagon-shaped necklace is set with layers of pavé-set diamonds; a barrel-shaped necklace in white gold is surrounded by arcs of diamonds and strung on a black braided rope for a sophisticated and worldly look. The quartet is completed with a jewel ring and a bracelet. Formally simple and robust, they convey an underlying message of simplicity and assurance.
Comparison with the white gold adornment
Compared to white gold, this set is completed with a necklace, bracelet and ring in black titanium and rose gold. The contours of the concept are achieved by folds in the metal which have been etched in rose gold, creating a striking contrast in texture and color between the brushed titanium background and the precious metal. They have a diamond that only the wearer knows about, hidden next to the secret inscriptions. Pieces from each series can be combined to create new looks.
Céline Assimon, Managing Director of De Beers Jewelers, explains that the “beauty” of the brand is that “there is no recommendation on who should use these items or how they should be dressed; it totally depends on the wearer. “The patterns not only contain a hidden message, but also recall the ridges seen in the rocks, which tell the story of the planet where our diamonds come from. De Beers RVL is a symbol of our tradition as innovators in the diamond excellence and our dedication to creating jewelry that helps our customers express themselves.
De Beers Jewelers Information
De Beers Jewelers, established in London in 1932, is the gold standard for fine diamond products, having a premier storefront on Old Bond Street as well as a foothold in the world’s most prestigious shopping districts. House uses De Beers’ 13 decades of craftsmanship to create one-of-a-kind masterpieces that showcase the world’s finest diamonds.
Every diamond discovered by De Beers is important to the company, and the company wants to ensure that this discovery will have a beneficial effect on the local community and the world at large. This comes with a commitment to improving the future by making it fairer, safer, cleaner and healthier; a future in which people can live in harmony with each other and with the environment, where standards of integrity are upheld and natural resources are safeguarded. This lifelong dedication is known as Building Forever.
De Beers Jewelers has 32 outlets worldwide and offers international shipping to 15 countries.