Many brands have explored the idea of taking one of their past – and popular – patterns or patterns and making it new and fresh. It’s another confirmation that trends come full circle and innovation, and invention can often be even better with just a pinch of history. If it’s not broken, there’s no need to fix it (completely), right? That’s not to say that creating completely new and modern things doesn’t matter. On the contrary. Innovation is important, but in the world of fashion, merging something familiar and nostalgic into a modern collection or item definitely has value. These styles and symbols were popular for a reason, so using them, modernizing and improving them, incorporating them into the present and the future, is a proven way to stay relevant and keep up with the times while providing something new and always. paying. tribute to the roots of your brand.
We’ve seen luxury brands like Louis Vuitton do this – and do it well. Taking collections and symbols from the brand’s heritage and reusing them in current collections. For example, with their Louis Vuitton x Nike sneakers at auction, where they created a pilot case for the sneakers that was a reinterpretation of the house’s archives – taking something steeped in history and meaning and building above. Another brand that has explored this concept is Dior.
For the Dior Homme Summer 2022 collection, artistic director Kim Jones re-examined the CD Diamond motif originally conceived by Marc Boahn in 1974. The initials “CD”, revisited in the manner of a clean cut diamond, take on a new form enchanting pattern on cotton canvas – a true celebration of the Maison’s heritage – taking something historic and beloved and bringing it to life through ultra-modern pieces.
The collection sees the motif reimagined in three main colourways: Dior grey, black and coffee, applied to a range of leather goods including the Saddle backpack, Dior Hit the Road, Dior Lock briefcase and more. The infamous ‘CD’ letters are designed by hand, then applied in a repeating style pattern using a screen printing technique. While the collection’s leather goods are only available in grey, black and coffee, the CD Diamond line also features the signature pattern in additional colorways across a range of accessories, jewelry and apparel.
The pattern – and the products on which it appears – is unmistakably modern and representative of the luxurious and youthful spirit of Dior. However, this new pattern illustrates the know-how and brilliance of Dior and expresses more than ever the significant history and heritage of the brand.