Natural Diamond Council (NDC) and vogue india joined hands for the second edition of the Virtual Diamond Festival on 26e & 27e August. The online event is an all-access pass to interesting conversations and experiences around diamonds, featuring the world’s top jewelry influencers, industry insiders and celebrities.
Celebrating the incredible craftsmanship and legacy of the modern diamond industry, the Vogue India X Natural Diamond Council Diamond Festival (The Online Edit) will feature over 30 celebrities and influencers, encapsulating the best of the industry , discussing all things diamond.
From Bollywood’s beloved Sara Ali Khan, who will speak from the Gen Z perspective on diamonds, to Charithra Chandran of Bridgerton fame taking audiences through her red carpet looks, the festival will cover a range of topics.
The country’s favorite Bollywood brides from their self-titled hit Netflix series – Maheep Kapoor, Bhavana Pandey, Seema Khan and Neelam Kothari – will share their love for self-sacrifice with audiences, while groundbreaking Valerie Messika in conversation with Diipa Khosla will show how to style every day and statement diamonds with ease. The great international jewelry designers Jessica McCormack, Ana Khouri and Fernando Jorge will also be part of the starred program!
Richa Singh, Managing Director, NDC – India and Middle East, said: “The first edition received an excellent response and engagement with over 21 million views, confirming our belief that diamonds are an integral part of the lives of our consumers and that there is immense curiosity around them. Our second edition of the Diamond Festival will satisfy this curiosity by covering a wide range of topics including heritage value, conscious luxury, style guides, education, fashion, history and more. We look forward to the industry’s support as we continue to champion natural diamonds and remind our audience that these timeless style icons, with their versatility and inherent heirloom value, are a key part of our daily history. .
Megha Kapoor, Editorial Content Manager, vogue india, added: “Now in its second year, the Diamond Festival shines a light on stories related to this very important gem in our lives. From the heirlooms that make up our jewelry boxes to the way we express ourselves using jewelry, and the rise and resilience of natural diamonds for all genders, we hear the voices the most important and exciting in the industry on their diamond stories. ”
The two-day festival has a packed schedule filled with engaging sessions such as denim styling with diamonds, new-age heirlooms, hottest jewelry trends, royal jewelry among many others.