Christopher S. Nelson 
James Avery Artisan Jewelry is warning social media users against websites selling counterfeit items of its products – and judging by the reactions to the posts, some customers have been caught.
“If you see a price or discount for James Avery jewelry that sounds too good to be true, beware,” the company said Aug. 5 in an article on Facebook and Instagram. “Scam websites use the name, logos, images and other original content of a legitimate business to convince buyers that their offers are real. Be alert if our name is misspelled in the offer or website name.
The company added, “If a discount or offer is not advertised on JamesAvery.com or our verified social networks, there is a good chance that it is a fraudulent offer.
In the post, the company said the new genuine James Avery pieces can only be found online at its site, Dillards and Shop My Exchange.
Several commentators have said that advertisements for scam sites frequently appear on social media. Some even managed to get caught by them.
“I accidentally bought a charm for my sister’s birthday thinking you all had a sale because the website looked exactly the same,” one lamented.
Another wrote: “I was scammed for over $ 300. I should [have] better known, but the price was too good to be left out, my bank will refund my money. “
Others grasped the problem in time: “I came across [a fake] website also the other night. Thank goodness I started to notice all the misspelled words. I looked at the address and it wasn’t James Avery’s website. So I said NO!
The problem also appears to have infected the company’s search results.
One reviewer wrote that a week ago, “when you Google[d] James Avery, the first website was a fake… offering big discounts. I had to scroll through a few to find the legitimate website.
At the time of publication, this issue appeared to have been resolved.
James Avery did not respond to a request for comment from JCK.
Above: A new James Avery store that has opened at the George Bush Intercontinental Airport in Houston (photo courtesy of James Avery Artisan Jewelry)
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