A Liveline listener called Joe Duffy’s to express her shock when a ring she saw online was engraved with the explicit term “F-Off.”
Yvonne spotted a promotional email for ellagrace.ie and was stunned by the non-PG message in the center of the ring for the whole world to see.
“I just thought it was a little inappropriate, at times like these are kind words we need, not those kind of statements.”
“Just in these times, at all times really, it’s not appropriate to wear these words,” she said.
After quickly emailing the website expressing her concerns, Yvonne received an apology email stating that the email was a marketing error and aimed at a different audience.
Mia, a young college student, called to agree with Yvonne’s criticism of “F-Off” jewelry, saying it was not suited to her supposed target audience.
“I’m in the type of market they are targeting with this kind of jewelry, but I look at them and tell my friends that and it just doesn’t sound like something we were looking for,” she said. . .
Liveline’s listener, 19, added: “Fashion is all about expression, why do we feel the need to express that. The jewelry collection he came from is called the Empowerment Collection. don’t think there is anything empowering about this post.
Ellen Webber, the co-owner of the company that was created in lockdown, revealed that the ring was not intended to offend as part of the Empowerment Collection.
“I have the feeling that my business partner and I have gone through some very difficult times, especially since life is not normal. You can be quite alone and trying to meet new people is very difficult.
“We kind of noticed on TikTok and Instagram that there were reels and videos of girls going through those tough times or guys going through situations that take your sales breath away.
“It’s reversing and turning the pain into power and saying ‘I am who I am, this is how I feel and I’m going to do what I want to do.’ Yeah, they can be a little bit brash or whatever. or else, but they are a gift for your friend, cousin or sister who is going through these difficult times and have a bit of a laugh.
The business owner acknowledges that this gift will not be given to someone “you don’t know” and that the ring is “not for everyone”.
The controversial ring is an incredibly best-selling item on the website, although Ellen noted “she’s hit the wrong demographic.”
Ellen joked at the end of the meeting that her situation, which she explained to Joe, is still the same and that she will “be doing Liveline a disservice by talking about it.”