Described more as a rebirth than a brand change, Mignon Faget has become a brand that’s more than a provincial jewelry collection – and their new look means just that.
NEW ORLEANS, Aug. 23, 2022 /PRNewswire/ — Although Mignon Faget has been well established in New Orleans for over 50 years, the business has grown over the years. If the Mignon Faget Collector has not changed, it has certainly continued to develop in new markets. This growth provides even more opportunities to grow and develop their collectors with a greater diversity of styles, ages and genders. Today, the company announces that it has completed a major rebranding. Hoping to engage with a new era of collectors looking for something a little offbeat, Mignon Faget spared no effort in deciding where to go for his brand.
It is well known that Mignon Faget’s designs are directly inspired by the architecture and nature around their historic city of New Orleans. The jewelry design house showcases a unique sense of fun through its designs, creating pieces for anyone, anytime. The company’s founder and namesake started the business by designing garments and adorning them with sterling silver pins, quickly realizing that customers were more in love with the adornments than the garments themselves. Just as the jewelry became a beautiful conceptualization of the clothing line, the new rebranding also formed over time through the luxury jewelry market and the evolution of their own collector base. The new branding consists of a whole new look, from their logo and monogram to their brand colors.
While many companies experience a logo update or color change in their lifetime, this is the first for Mignon Faget. Updating a 50+ year old logo is a big step into the future and growth of the business. Maghan Orozsi, COO and Creative Director of Mignon Faget, says: “When conceptualizing our new brand image, we turned to our founder. Our past and our future are the vision of a fifth generation of New Orleans; a pioneer of women’s entrepreneurship, and through her design, a cultural ambassador for New Orleans. She forged a business that flourished for over fifty years. As we plan for our next 50 years, we want to signal our growth and our aspirations for the company. Our new logo honors our history and looks to our future. As classic as it is modern, as accessible as it is sophisticated, just like Mignon Faget.”
Again, taking inspiration from New Orleans, the brand’s new colors take inspiration from the architecture, cuisine and bayous that surround the city. Transitioning from the iconic burnt red color to the deep, luxurious contemporary jade, reflects the leaves of centuries-old oak trees as well as sumptuous labradorite gemstones. Supporting this strong primary tone are hues of “Haint Blue,” taken from Louisiana porch ceilings; “Creole cream”, resulting from a delectable and distinct southern cuisine; and, unable to completely break with tradition, keeping a touch of “Mignon Rouge” to highlight the past and where they come from. Because even if an update seems necessary, Mignon Faget has no intention of changing the way they serve their collectors and their community. Proud to call New Orleans home and excited to embark alongside the city into the future, Mignon Faget is ready to bring his unique designs into the next chapter of his life.
See original content to download multimedia: https://www.prnewswire.com/news-releases/longtime-new-orleans-jewelry-design-house-mignon-faget-announces-rebrand-and-moving-into-the -future-301610245.html
Copyright © 2022 PR Newswire Association LLC. All rights reserved.