Rapaport Magazine – The Ultimate Gift Guide

It is one of the most popular prices for stocking up during the holidays. Women frequently buy from this range themselves and tend to have a wish list for potential donors. They may have left clues around the house – often on their personal devices – or indicated their preferences to a friend or partner, or inquired at their favorite retailer. This category tends to contain everyday styles, but these are far from boring or staid. Classic silhouettes have been given a refreshing makeover, with fancy diamond cuts and bolder designs.

It’s also a good range for revitalizing old or second-hand jewelry, as well as layering it with other items. Add to your ear party, opt for graduated necklaces or wear a signet ring next to your stack of fingers; there are a myriad of options. These pieces appeal to a wide range of women and the versatility of styles makes them easy to sell.

Mini Kite Mosaic pendant in 14k gold, with a central round rose cut diamond, $ 2,280.

Valerie diamond hoop earrings in 18k gold with inverted diamonds, $ 3,600.

Pear-cut diamond signet ring in 14k yellow gold, $ 3,880.

Ear studs from the Harmony collection in 18-karat gold and marquise diamonds, $ 2,950.

18-karat rose gold chain bracelet with baguette and round diamonds, $ 2,100.

The designers add a touch of daring in this category. Creativity reigns in the shapes, application and setting of diamonds. Some are coarser, set in handmade pieces for an organic look, while others are inverted to create a cutting edge effect. This price range tends to appeal to the collector rather than the shopper who is just trying to update their wardrobe, as the pieces evoke a feeling of craftsman. When there is color, it adds an extra dimension, whether with a mixture of encrusted stones or with a fancy-shaped gem set asymmetrically or unpredictably.

It’s a slightly more difficult price to offer, but if you have the right mix of merchandise, a strong brand message, knowledgeable staff, a compelling story behind the design, and distinctive pieces that appear both online and in. the storefront, you must be able to capture the attention of customers.

Avaanti open bangle in 18k gold with diamonds, $ 7,295.

Astronomical Figure earrings in 22 karat textured gold with white and gray shield diamonds, $ 6,200.

18 karat yellow gold pendant with green tourmaline, mother of pearl and diamonds, $ 9,900.

Trace ring in 18k gold with a 1.6 carat pear-shaped emerald and diamonds, $ 6,360.

Pointed hoop earrings with center inverted diamonds and beveled edges with diamonds, $ 7,990.

The vibe of jewelry in this price range is familiar but different. There are pieces reinvented from the 19th century: Art Deco-inspired rings, enamels that highlight the styles of diamonds, river necklaces, cuff bracelets and many other classics. These are the kind of pieces that won’t go out of style and allow customers to show off their personality; they make a statement without overshadowing the woman who wears them. They can stand alone or accompany other items that project the same elegance.

Flower earrings in 18k white gold with baguette and round diamonds, $ 49,500.

Oui hoop earrings in 18k gold with baguette and round white diamonds and black enamel, $ 19,080.

18k gold ring with an elongated emerald-cut champagne diamond and round and pear-shaped diamond accents, $ 11,500.

Brado ring in 18k yellow gold with emeralds and diamonds, $ 38,700.

Trillion tennis necklace in 18 karat white gold with white enamel, $ 38,000.

The red carpet styles that belong to the celebrities at the awards show are in the spotlight this holiday. Unique, personalized or limited edition jewelry from independent and established houses fall into this category. Investing in this price point means gifts that should last a lifetime, retain their style, and be passed down from generation to generation. They should be worn often and enjoyed to the fullest, not locked in a safe for a special occasion. Encourage your clients to pull out this sparkling diamond choker and wear it with a white shirt and jeans, or spruce up your work outfit with a pair of extra long earrings. All of this jewelry is a nod to old Hollywood glamor.

With these items, you will want to teach your customers how to wear a centerpiece. If they opt for a wide bracelet, they could wear an other ring or a pair of chandelier earrings. This is enough to accessorize a gala event or a dressy wedding that requires a dress or a high fashion cocktail number. If a necklace is the centerpiece, smaller earrings and a ring or a few will complete the look.

Never be afraid to present the more expensive items; even if they don’t sell out as quickly, they will draw the customer’s attention to other price points.

Coil bracelet in 18 karat white gold with approximately 11.20 karats of baguette-cut diamonds, $ 60,000.

Ashley hoop earrings in 18k yellow gold with diamonds in various sizes, $ 52,950.

Riviera opera length diamond necklace in 18K white gold, price on request.

18-karat rose gold and ceramic earrings with Asscher-cut diamonds, price on request.

An 18 karat white gold ring with a 7.17 karat Paraiba tourmaline and diamonds, $ 92,500.