Christopher S. Nelson 
AddUp announced the former director of digital manufacturing for JabilRush LaSelle has joined the metal additive manufacturing company as General Manager for North America.
LaSelle brings more than 25 years of experience to the Cincinnati, Ohio-based North American subsidiary of France-headquartered AddUp, a joint venture between Michelin and Fives specializing in fusion technologies on powder bed (PBF) and directed energy deposition (DED). Having held numerous leadership positions in the robotics, additives and manufacturing industries at Fanuc, Adept Technology and most recently Jabil, LaSelle was hired to facilitate AddUp’s growth in North America.
“LaSelle brings with him a powerful commitment to business transformation. His strong leadership, coupled with his passion for digital manufacturing, will fuel our next stage of growth in North America. says Frank Moreau, President of AddUp. “We are confident that he will propel the company’s mission to industrialize metal additive manufacturing.”
AddUp’s newly renovated 20,000 square foot Cincinnati facility includes a dedicated AM workspace featuring six PBF and two DED machines, a metallurgical lab, applications training center, post-process machining department and quality control (ITAR, AS 9100, ISO 9001, ISO 13485), and provides metal additive manufacturing printing services and support to US customers in the aerospace defense, medical and tooling industries.
“AddUp’s commitment to safer, cleaner and more efficient manufacturing provides a foundation from which its customers can deliver on the promise of digital manufacturing.” said LaSelle. “By delivering positive manufacturing results using factory-proven systems, AddUp is well positioned to help OEMs, especially those in regulated markets, participate in the billion dollar metal additive manufacturing industry. dollars. I am extremely honored to join such a passionate team of professionals who are dedicated to the success of our clients.
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