SHanaya Kapoor loves to dance. But you probably already knew that if you already have you found yourself on his Instagram profile. It is therefore not surprising that Kapoor ofdecided to combine “two of my most favorite things – fashion and dance” in her latest campaign for Label Ritu Kumar. The future beginner actor grooves like a natural fit in this latest renderfrom the brand’s #JustDanceWithLabel series. With dancing an integral part of the campaign narrative, it took a young and daring personality to add energy to the campaign film, reminiscent of a 2000s musical, set in a period cinema setup. This is Label Ritu Kumar’s first athleisure line – coordinating printed ensembles, its very first puffers, sweaters, comfy knits, evening dresses and flattering denims – which Kapoor effortlessly embodies as an extension of his style. “Shanaya’s contagious personality shines through and conveys Label’s philosophy: functional and trendy, ideal for those looking to elevate their wardrobe with a contemporary twist,” says Amrish Kumar, Managing Director and Creative at Ritu Kumar.
Kapoor, who describes her personal style as “young, fresh, quirky and daring” resonated with the versatility of the collection, allowing her to be spontaneous and carefree with how she chooses to style it. “The sequined LBD is my staple of the line – you can’t go wrong with a tight fitting black dress and strappy heels for a night out,” says Style-buff Zoomer.
Kapoor’s ultimate dress essential is a good pair of boyfriend jeans. “I love baggy jeans, which I wear with my lucky blue Jordans, a fitted white crop top, gold jewelry and my mom’s vintage crossbody bag,” she reveals. Its newest accessory obsession? Classic black sunglasses from Le Specs. Ask Kapoor about his biggest fashion cocoonspirator and she is quick to point fingers at her mother, jewelry designer and reality TV star Maheep Kapoor. “She really shaped my style. I love shopping with her every time we travel because she always chooses really cool pieces for me. The films also allowed the 22-year-old to forge her own sensitivity. “I was inspired by several iconic characters, like Poo in Kabhi Khushi Kabhie Gham (2001), Elvira Hancock in Scarface (1983) and Ginger McKenna in Casino (1995), to finally understand my own style. Now I like to style my hair and experiment with my clothes.
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