Survival is an urban fashion brand created by Miami entrepreneurs Manny Garcia and Gregory Morales in 2016. The two aim to build community and be positive leaders and role models by using fashion as a voice to motivate young people and inspire people. others. 90s hip-hop, sneakers and a love of fashion inspired them to create the brand. Growing up, they were always the best dressed in school and stood out with their sneakers and outfits. Their love for fashion turned into restlessness and hunger and eventually into the Survival brand.
Manny and Gregory teamed up to start a business, Survival Clothing & Footwear, which directly led to the creation of their brand. Determined to realize their vision, and without a single handout, they ventured into the competitive industry. They brought a unique style to urban wear that quickly propelled Survival to the forefront of elite streetwear, fueling a new retail and design dynamic that didn’t exist in the menswear market. South Florida streetwear.
Survival Clothing is the epitome of a forward-thinking brand that pays great attention to detail. When asked what they think is the strongest advantage of Survival Clothing, one of the founders replied, “We are also unique for the brands/products we carry at Survival. We carry many underground brands; we produce all of our house brands ourselves and are exclusive to Survival. We also carry many heritage brands such as New Balance, Karhu, Saucony, Diadora and Asics which set us apart from the average boutique/shoe store. They do not use intermediaries as they create their designs, develop, manufacture and create content for the brand. Innovative businessmen also market their products, making Survival a unique brand for fashion.
For over six years, Survival Clothing has continued to push the boundaries of fashion. Although many businesses have failed during the pandemic, Survival has managed to grow and thrive during this time. The passionate entrepreneurs have launched four South Florida retail stores and an e-commerce platform, and own several in-house brands, such as Paradise Lost, THRT Denim, and Yesterday is Dead, among others. “We have also reserved space in one of the top three malls in America: Aventura. We have created job opportunities for over 50 people while positively impacting the lives of many people and expanding into new avenues such as jewelry, wholesale and footwear,” says Gregory.
Manny added: “Amazingly, we also found a way to not only breaking trends and building community awareness, but leading our industry in product development and now offering wholesale of our in-house brands to over 500 international boutiques. We are honored that our self-made brand is now creating generational wealth. We also seek to inspire and educate young people and be positive role models to pave the way for more successful minorities in the community. The the key is not just to survive, but to struggle and thrive.
Survival’s rise to success didn’t happen overnight. They encountered many obstacles along the way but overcame them. Much like the definition of the word “survival,” Manny and Gregory have adapted to challenges and thrived. According to them, anyone who wants to start a business should do so now. Don’t wait for the perfect moment or the moment when you think you’re ready, because that moment may never come. Dynamic team plans to expand sourcing worldwide and launch more private labels In the years to come.