Christopher S. Nelson 
With the advent of COVID and the recent recognition of race around the world, it’s more important than ever to buy brands that are small and culturally diverse. And with September 15th kicking off Latinx Heritage Month, now is the time to brush up on your knowledge of Latinx-owned fashion brands, especially those in the jewelry space.
The Latinx small business market happens to be strong. According to a March 2020 survey conducted by the Stanford Latino Entrepreneurship Initiative, Latinos are launching businesses at a faster rate than all other demographic groups, with the number of Latino business owners increasing by 34% in the past 10 years , compared to 1% for all other business owners. That said, the same survey also found that Latinx business owners are feeling the negative effects of the recent pandemic, with 65% saying they won’t be able to continue operating beyond six months if current conditions persist.
Supporting these businesses is of the utmost importance and you can start with your jewelry. There are a number of new Latinx designers and brands creating stunning accessories – you just need to know where to find them. To help you get started, six Latinx founded jewelry brands you need to familiarize yourself with now.
We only include products that have been independently selected by The Zoe Report editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.
Jewelry brands owned by Latinx: Jennifer Zeuner
Originally from Puerto Rico but currently based in Florida, Jennifer Zeuner and her unique bohemian designs are favorites of celebrities like Jennifer Lopez, Kerry Washington and Rita Ora. Initially, Zeuner started making jewelry as a hobby at home, but as the demand grew, it quickly became his full-time job. “When women tell me their necklace is their favorite gift, I know I’m doing what I’m supposed to be doing,” the designer told TZR in an email. Zeuner attributes her Latin heritage to her strong relationships with manufacturers and customers, saying she will always prioritize hiring Latinx people as employees and role models.
Jewelry brands owned by Latinx: Paola Vilas
Founded and handcrafted in Rio de Janeiro, Paola Vilas launched her eponymous line in 2016 as a vehicle to express her beliefs on social justice issues. The Brazilian-born designer has just launched her latest collection, Sonho (which translates to “the dream”), an ode to the complexity of femininity, seen through image pendants, geometric ties and feminine sculptures. heavenly.
Jewelry brands owned by Latinx: Larissa Moraes
With a background in law, Larissa Moraes became a full-time jewelry designer at the end of 2018. Soon, her designs were recognized and invited to be presented at Brazil Jewelry Week just months after starting her new business. The Brazilian artist uses gemstones and geometric metals to create beautiful, high-end pieces, each designed with intention. “I think it’s essential that Latin women are reflected in my pieces,” she says in an email to TZR. “The joy depicted in the colors of the gemstones and the courage reflected in the bold designs have been a beautiful connection to my roots.”
Jewelry brands owned by Latinx: Tuza
Handcrafted in Mexico City by local artisans, Tuza was founded by Suzzan Atala and quickly became revered for its whimsical and responsibly crafted jewelry. The brand’s accessories are adorned with rainbow beads, crystal stones, and playful designs like playing card suits (not to mention a daring girl power pendant that’s also ‘vajazzled’).
Jewelry brands owned by Latinx: Luiny
Founded in San Juan, Puerto Rico, Luiny Rivera launched his eponymous brand in 2003. After moving to New York, his jewelry quickly gained the attention of the fashion world and was even featured on Mara Hoffman’s NYFW runway. in 2014. The brand’s designs have undergone many changes over the years, but its latest success is its collection of colored stone rings. Offered in a range of sizes, colors, shapes and bands, the affordable pieces are all handmade in New York City using recycled materials.
Jewelry brands owned by Latinx: Rockii Studios
Based in Los Angeles, Raquel Navarro’s label has quickly become an ethereal and timeless favorite among West Coast fashion girls. Recently, the brand just launched its Summer In Tulum collection, a playful curation showcasing the DIY bead trend that has been everywhere this summer. Cheeky acrylic beads in the shape of smiling flowers, fruits and yin yang mixed with beads are made to order by the designer and offered in bracelets, anklets and necklaces.
