It’s always interesting to see which fine jewelry brands make it to the Oscars.
Every year, brands big and small campaign to hitchhike to Hollywood’s hottest red carpet, courting Tinseltown’s top stylists and their assistants – in showrooms and in private – and occasionally collaborating with image makers to create stunning custom jewelry.
By all reports, this courtship requires a ton of effort. And until a celebrity gets out of the car and steps onto the red carpet, a company doesn’t know for sure if they’ve secured a placement.
But the payoff, when things go as planned, is enormous.
Place a distinctively designed pair of earrings on a true style star – a Charlize Theron, a Gemma Chan or an Emma Stone – and millions of photos showcasing your jewelry ricochet around the world, and potentially profit from ‘a long afterlife in the history of Oscars fashion stories that the media broadcast every year.
Take Japanese jewelry brand Niwaka. Few people outside of high jewelry circles knew of the brand’s name or designs (the company is based in Kyoto and has stores only in Japan). But a few years ago, the brand began successfully placing pieces on celebrities at red carpet events.
This year has been important for the small brand. To name just two memorable Niwaka moments since January: Robin Wright in a long, dramatic Niwaka necklace at the Critics’ Choice Awards and Jennifer Lopez in yellow gold and diamond Niwaka earrings and rose gold, rose quartz rings. and diamonds, paired with her slinky silver Tom Ford dress, at the Oscars. Thanks to his efforts in Tinseltown, Niwaka is no longer an unknown entity.
Hollywood’s old guard jewelry brands, including Chopard, Fred Leighton, Harry Winston, Lorraine Schwartz, Tiffany & Co. and Cartier, are still superstars. These brands are must-haves for stylists and their clients, having built long-lasting relationships with Hollywood’s image-makers. But lesser-known brands have also become red carpet staples in recent years, including Irene Neuwirth, Messika, Gismondi 1754, Sutra, Forevermark and Hearts On Fire.
Here are the jewelry brands that enjoyed the most placements at this year’s Oscars.
Tiffany and company.
Nominated for Best Actress and Best Original Song winner, Lady Gaga wore the Tiffany Diamond, which was set in a new necklace, paired with beautiful yellow and white diamond Tiffany earrings. It was all the iconic American jeweler needed to own the jewelry scene of the evening.
Chopard had so many big moments at the Oscars, thanks to dozens of celebrities wearing the iconic brand, including Mark Ronson (in a classic gold Chopard watch and cufflinks); Awkwafina, who sported spinel and diamond pieces with her lavender pantsuit; and Best Actress winner Olivia Coleman, who wore chunky diamond earrings from the legendary workshop.
Charlize Theron was, for many fashion lovers, the most stylish star of the evening – and the classic Bulgari Serpenti necklaces she wore (on her dress!) made her appear. Challenging Theron for “the hottest” of the evening was boobies rich asian actress Gemma Chan in a flowing pink Maison Valentino dress – and she too wore Bulgari: a suite of diamond and emerald jewelry.
The De Beers brand of diamonds is a Hollywood favorite, and Best Actress nominee Melissa McCarthy came out wearing a beautiful, sparkling 33.61ctw Forevermark diamond necklace. two diamonds. The brand was also responsible for Amandla Stenberg’s yellow gold jewelry look, which was this reporter’s personal favorite.
Check out all of JCK editors’ and writers’ favorite looks in the Oscars jewelry story we posted yesterday.
Above: Gemma Chan in Bulgari (image via: @thepinkpepper_blog)
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