Tiffany & Co. has recruited formidable – and familiar – designer talent to lead its core jewelry and fine jewelry categories, WWD has learned.
Nathalie Verdeille, jewelry creation director at Cartier since 2005, becomes vice-president, artistic director of jewelry and fine jewelry at Tiffany. She is expected to start in the role later this year.
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Verdeille is known to Tiffany’s parent company, LVMH Moët Hennessy Louis Vuitton, as she previously led high jewelry design at Chaumet, which is part of LVMH’s watches and jewelry division.
At Tiffany, she will report to Alexandre Arnault, Executive Vice President, Products and Communications, who is rocking the iconic American jeweler with key hires and high profile campaigns featuring a roster of new brand ambassadors, including Anya Taylor. -Joy, Tracee Ellis Ross and Eileen Gu.
“Nathalie is an accomplished and renowned designer in the jewelry industry and joins us with an impressive portfolio of work,” Arnault said in an internal ad seen by WWD. “In this new role, Nathalie will be responsible for leading the creative vision of our jewelry and fine jewelry designs. She will lead the design team and work closely with cross-functional partners as well as regions and markets to ensure seamless innovation, design, product prototyping, tracking and alignment with the overall strategy of the company. product.
Verdeille graduated from the prestigious Haute École de Joaillerie de Paris in 1997, and immediately worked for Lorenz Bäumer, one of Place Vendôme’s many designers and fine jewelry brands, according to her LinkedIn profile.
After a brief stint at Cartier, she joined Chaumet for three and a half years, before joining Cartier in 2005 to lead the design of her jewelry.
Last March, Arnault recruited Ruba Abu-Nimah of Revlon to become Tiffany’s Executive Creative Director, Marketing and Communications. Abu-Nimah’s connections within New York’s underground creative realm should fuel a more avant-garde brand image.
As indicated, Tiffany also called on Peter Marino, the essential architect of LVMH, to take on the renovation of the brand’s historic flagship store on Fifth Avenue.
Arnault is one of a trio of LVMH executives called upon to unlock Tiffany’s potential. The other two are Anthony Ledru, who became CEO of Tiffany after a career mainly in American jewelry and several years in Paris at Louis Vuitton. Meanwhile, Vuitton CEO Michael Burke has been named chairman of Tiffany’s board.
Beyond its financial strength and managerial confidence, the largest luxury group in the world has global expertise in real estate, business development and CRM, acquired from some 75 brands and 160,000 employees in the fields of fashion and leather goods, wines and spirits, perfumes and cosmetics, selective distribution and hospitality.
Before Tiffany, Alexandre Arnault was CEO of the luggage manufacturer Rimowa owned by LVMH. At Tiffany, he draws on his digital savvy, his millennial outlook, his marketing and branding know-how and his network of connections in Silicon Valley. In addition to energizing Rimowa with bright colors, buzzy collaborations, exceptional stores and new product categories, the young Arnault is responsible for accelerating the digital transformation of LVMH.